Name in Title
Broadway Across America
Some of the first name-in-title sponsorships in touring Broadway — built directly into the national presenting-subscription program.
National · U.S. Touring
The engagement
Putting a sponsor’s name in the title.
Broadway Across America presents touring Broadway seasons in markets across the country, reaching subscribers season after season. Steve Wilson, founder of Experience Maker, helped pioneer a way for sponsors to sit at the center of that relationship.
Working with brands like Entergy in New Orleans, and Memorial Hermann in Houston, Steve structured some of the first name-in-title sponsorships built into the national Broadway touring presenting-subscription program, placing partners names alongside the theater season itself, in front of one of the most engaged live-entertainment audiences in the country.
Looking for a title or presenting position inside a program your audience already loves? Let’s build it.
Deal at a glance
Deal Type
Name in Title
Scope
National – U.S. touring markets
Our role
Name-in-title sponsorship structure + integration
Let us do the heavy lifting.
Have a venue, festival or event of your own? Let’s talk about making it count.
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