Who we are
The team behind the deals.
From securing naming rights to landing category-exclusive sponsorships, we turn live moments into revenue for the venues, promoters, brands, rights holders, municipalities, and festivals we work with. Behind every deal is a team that has spent 30+ years in the sponsorship business negotiating agreements, building partnerships, and handling the details most people never see. We’ve placed more than $20M in live-event sponsorship, and we treat every dollar and every relationship like it’s our name on the marquee. The result is simple: you stay focused on the experience, and we make sure it pays off.
How we help
We build the inventory, close the deals, and activate the sponsorships.
Getting a brand to say yes starts with giving them something worth buying. We work hand in hand with you to shape your venue, event, or festival into clearly defined, sellable sponsorship inventory such as naming rights, category-exclusive positions, and event activation opportunities built around what brands are actually looking for.
With three-plus decades in the sponsorship business we know which brands fit, how to reach decision-makers, and what it takes to move from first conversation to signed agreement. Once the ink is dry, we work to activate the agreement, making sure every commitment is delivered.
Meet the team
“Working with Steve has been an absolute game-changer for our organization. His expertise, dedication, and unwavering support have elevated our events to new heights. He took the time to understand our unique needs and goals. His team’s professionalism and responsiveness made the entire process smooth and stress-free. Thanks to Steve, we’ve not only exceeded our sponsorship targets but also forged invaluable partnerships that will continue to benefit us in the long term.”
Crystal Dunford, Poteet Strawberry Festival Assoc, Inc
Meet the team
Experience on your side.
Experience Leader
Steve Wilson
A veteran and pioneer in live entertainment and sports sponsorships, Steve has worked with some of the biggest brands in advertising, creating long-term partnerships across naming rights, pouring rights, concert presenting rights and Broadway name-in-title deals. With an early broadcasting background, he was instrumental in the development of Fox Sports and its regional network sponsorship programs, and sold the naming rights for the Smart Financial Centre at Sugar Land. Read More
Marketing
Elisa Hrachovina
Elisa is a marketing professional with over a decade of experience in retail marketing, venue management, live event promotion, brand awareness and business development. She is passionate about branding and customer experience, and has led sponsorship implementation for partners across many venue types.
Legal Counsel
Louis Gurwitch
Louis brings over 25 years of experience providing strategic business advice and legal counsel to executive teams across the sports and live entertainment industry, with an emphasis on venue management and operations, contract negotiation, sponsorships, merchandising, IP and branding, and international expansion.
Some of our clients, past & present
Let us do the heavy lifting.
Tell us about your venue or event and a partner from our team will follow up within one business day.
Start a conversation