Naming Rights
Smart Financial Centre at Sugar Land
One of the top ten venues in the world in its size category — where Steve Wilson negotiated a 10-year naming rights program and built the entire sponsorship platform from the ground up.
Sugar Land, Texas · 10-Year Program
The engagement
A landmark venue, a full sponsorship platform.
Smart Financial Centre at Sugar Land ranks among the top ten venues in the world in its size category — a marquee property in one of the country’s fastest-growing markets. Steve Wilson was brought in to secure its identity and put a commercial engine behind it.
Steve negotiated a 10-year naming rights program and developed the venue’s entire sponsorship program — from category strategy and inventory through partner outreach and contract terms. The result was a naming partnership built to last a decade and a sponsorship platform that keeps working season after season — and it’s exactly the kind of expertise he now brings to every Experience Maker engagement.
Have a venue, festival or event that deserves the same? That’s exactly the heavy lifting we do.
Deal at a glance
Deal Type
Naming Rights
Location
Sugar Land, Texas
Term
10-year program
Our role
Naming rights negotiation + full sponsorship program
Year
2016
Let us do the heavy lifting.
Have a venue, festival or event of your own? Let’s talk about making it count.
Start a conversation